9 Questions Every Advertiser Should Ask

1. Does my ad gain attention?
    
2. Will it stand out from other ads?
    
3. Could any part of it confuse consumers?
    
4. Does it show empathy with the audience I want to reach?
    
5. Does it clearly communicate key benefits?
    
6. Have I given the consumer a reason to act?
    
7. Does my ad use some device (headline, graphic, etc.) that will make me memorable?
    
8. Will my ad make people feel positively about me?
    
9. Is there anything in the ad I could improve?

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